Digital Marketing Interview Question for 2018

1. What is Digital Marketing?

Digital marketing is the way of targeting your customers in a more effective and precise way through various digital channels like internet, mobile, etc. to attract, engage and convert them.

2. How can we all use internet as a marketer?

We can use internet as a marketer so that we can give customers services, Social media marketing in promotion of products and lots more.

3. What are the types of Digital Marketing?

·         Display advertising

·         Affiliate marketing

·         Search engine marketing

·         Search engine optimization

·         Referral marketing

·         Social media marketing

·         Email marketing

·         Inbound marketing

4. Do you know who invented or discovered WWW?

Sir Tim Berners-Lee came up with world wide web (WWW). Sir Tim did a great thing by giving it for FREE without any patents, any royalties in 1994. And further at the end of 90’s it just exploded and around 60 million people were just using it and over 2005 the uses of internet were around billions. And now at the end of 2010, the uses of internet touched around 2 billion people. Today at present time around 3 billion people are using the internet and it’s just phenomenal.

5. Types of Digital marketing?
The digital marketing is categorized into two segments: Inbound Marketing and Outbound Marketing.

Inbound Marketing


It’s the marketing technique that work with the help of social media, e-books, e-newsletters or webinars to get more and more clicks and knowledge about its products, and services.

Outbound Marketing

This marketing technique includes placing cold calls, ads or emails to reach out potential customers through digital channels.

6. Advantages of Digital Marketing?

·         Inexpensive

·         Large audience

·         Easy to measure

·         High conversion rates

7. What is SEO?

Search Engine Optimization (SEO) is the technique used to increase the number of users to your website by obtaining a high-page rank in the search results page such as Google, Bing, Yahoo and other search engines.

8. Why we prefer Online marketing than Offline marketing?

Offline marketing is very expensive while online marketing is cheap as results in better lead generation than offline marketing. It can reach to a maximum number of targeted audiences online. Everything is measurable in online marketing.

In offline marketing, it’s hard to find out whether the audience that you are targeting is right or not but online marketing reaches the right target audience at the right time.

Offline marketing like newspapers, Magazines, Radio, and Billboard usually target the local location, but Online marketing is not restricted to location. You can get different customers from different countries by online marketing.

9. Why mobile marketing is important in Digital Marketing?
Nowadays Mobile Marketing is an important part in Digital Marketing, there are millions of people who are connected to internet through mobile devices. More than 50% of the internet connections are made through mobiles. People nowadays has multiple devices and mobile has now become a center of multiple device networks. And around 70% of the mobile internet searches are connected and related to business. And it’s estimated that by 2017 with the help mobile devices the sale will be around 87%.

10. Explain what is Keyword and its importance in SEO?

The keyword in digital marketing is the word or phrase which you enter as a query in search engine pages to get relevant results. From SEO point of view, keywords are very crucial for better page rankings. How and where you are using your keywords will reflect your site ranking.

11. How would you market yourself to be online?
We can market our self-online by the help of blogs, Google Ads, Mobile Marketing, by doing SEO and lots more.

12. What are the most effective ways to increase traffic to your website?
Provide good user experience, build referral links, social media shares, customer engagement, building relationship within your niche.

13. How would you monetize your social media?
We can monetize social media by monetizing it in YouTube, twitter

14. Explain Pay per click advertising or PPC advertising?
PPC or cost per click is a technique to direct traffic to your website. You will only pay for your add if it’s get clicked.

15. Explain Google AdWords?
Google AdWords is Google’s paid online advertising model that uses a bidding system to appear to the top or the right of the page results. When you are advertising, you are telling Google what keywords or phrases you are interested in.

AdWords allows you to show your ads to the right people, in the right place, at the right time.

16. How would you listen to people what they say about you online?
Google alerts, Facebook, search on Twitter with hashtags, Google search of your particular brand name, some software tools and lots more.

17. Explain OnPage and OffPage SEO?
Off-page seo techniques deal with the measures taken to improve your site’s position in page rankings that are taken outside of your website.

On-page seo techniques measures taken to improve the position of the website in the search rankings that are taken directly with the website, it’s content and structure.

18. What aspects should you consider with e-commerce websites?
Chain supply, we should tag the audience and lots more.

19. What do you mean by Bad Link?
Bad links are:

·         Links from sites that are not relevant to your site.

·         Links from link exchanges.

·         Paid links.

·         Spammy links from blogs or articles.

·         Link from the same anchor texts that come from multiple sites.

·         Links from low-rank pages.

·         Links from pages with low traffic.

·         Links from the sites that are out of Google Index.

20. Why is mobile important when considering e-commerce?
Because everybody have them, many people are on mobile maximum number of times, lots of mobile users are there and everybody is using them.

21. What should you do to avoid the Google penalty?
Don’t go for buying links
This practice is very dangerous because Google is aware of this unscrupulous activity. If you buy links, then you could end up spending money to get your site penalized.

Do not link to bad page rank sites. 
Check your backlinks and Disavow bad links. You can choose tools like Google Search Console and Majestic to check your backlinks. If you find any of them as spam, then you should Disavow them.

Don’t use sneaky mobile redirects.
When someone lands on their website from some mobile device then, they redirect them to a different site which is not relevant even with the content of on original site. Google penalize the sites that use sneaky mobile redirects.

Don’t sell your link
because of Google finds your link as link farm then you will be penalized and all your effort to rank your page will go in vain.

Don’t use duplicate content.
If your site appears to be a duplicate one, then it won’t appear at all.

Don’t use hidden text.
You might think that you can trick Google into thinking that certain text is visible on your website, even though it’s invisible to visitors. But it comes under Google’s violation policies, and Google will penalize you for these practices.

22. Why is social media important when we are considering e-commerce?
Because e-commerce and social media support each other.

23. Where do you want to see yourself five years down the line in the digital marketing sector?
This question is to test your ambition towards your career. Think about your role that you are interviewing for. How might you be able to progress in that particular role?

If you are interviewing for a digital marketing executive role, then you could say you want to be a digital marketing manager. Or else, if you are interviewing for a manager then you could say you want to see yourself as running your digital marketing agency.

24. What should you consider the most when setting up an ad campaign?
Keywords.

Google Adsense Vs Affiliate Marketing – Which is Better and Why?

Since a decade gone, business was all about in-person, that's offline or marketing. Later, all kind of business advance to on-line, as digital approach started proving its potency. Now we are going to go to blindly agree that “online” it becomes a business platform to create cash through web logs. No boss, No Assistants.

There are many on-line cash creating sources obtainable. Among all, these two area unit the predominant sources of financial gain through on-line.

• Google Adsense
• Affiliate promoting

However, I’m not providing you with any pretend message that you just will just build cash through on-line attempting these kinds of sources. There are a digital players still troubled to earn even enough cash out of it whereas several bloggers area creating immeasurable dollar on-line.
It is not a skyrocket to become Associate in nursing authority in niche blogging. Not with standing you're a beginner, you'll build use of micro-niche promoting guide. As a blogger you'll use each the sources to earn cash on-line.
There is some deciding factors that build abundant distinction in creating cash on-line. Here are they-

1. Web site or web log Traffic
2. Niche or Ad connection
3. Real Audience

Moreover, you have got to grasp the strategy well to satisfy these deciding factors to create cash on-line. For a lot of careful data, you'll get to continue reading below. But, I’m positive that this page is useful for your progress ahead to earn cash on-line favorably. Now, let’s have Associate in nursing in-depth analysis of these 2 on-line cash creating origins – Google Adsense and Affiliate promoting.

Google Adsense – a fast summary

Google Adsense is a web ad placement service wherever you'll get paid per click or impression by putting such advertisements on your websites.
It is a web cash creating service render by the illustrious digital big, Google. This program offers you a easy method to urge things done. You have got to use for the Adsense, stating web site on that you wish to position ads. Against approval, Google permits you to show relevant ads on your pages, and you'll set it where you're feeling worthy.

Placing ad banners may be a crucial deciding issue increasing your impressions or clicks rate. Most likely you'll place banner ads either within the sidebar, header, footer or on top of comments box. Google offers tones of awful ad banners. The ad content could also be something like text, image or video. It’s quite spectacular, right. The primary factor here is that you just can got to have a mind-blowing web site or web log obtaining ample organic traffic in order that the clicking magnitude relation are high successively brings you cash. You don’t trouble regarding the merchandise or niche connection here; Google can beware of that because it analyses your page totally before approving.

Google Adsense is that the best supply to spice up beginners to earn some cash at the beginning. Thereby, they'll get a lot of into its in-depth techniques to become old their earnings.
In short, Google Adsense permits you to create cash as fast and secure.

Google Adsense – professionals

• You will build cash against ad impression and if any clicks happen, as shortly as you get approval.

• Don’t need any on-line promoting skills or needn't be a giant shot over Infobahn. Any microsites or beginners will fancy creating cash.

• No feverish in selecting a distinct segment or researching on best commerce merchandise, it's as straightforward as simply approval and putting ads.

• No got to sell any product otherwise you don’t wish to convert your guests for love or money.

• You got to focus on having a powerful web site with quality and informative content transfer high traffic.

• You don’t have management over selecting your niche merchandise for advertising.

• You got to aware in following Adsense rules to urge approval and for the account liveliness.

• Even after approval, Google could ban you at any time if you're violating Adsense rules.

• You got to be watchful to not irritate your guests along with your ads; then you'll be losing your traffic and therefore, your earnings.

Advantages of Google Adsense over Affiliate promoting

• Let’s see however Google Adsense is winning the race in serving to digital players to create cash here is few advantages of Google Adsense over Affiliate promoting.

• Don’t need abundant analysis in selecting niche merchandise whereas in Affiliate promoting, choosing a distinct segment may be a vital half.

• Adsense brings you cash faster however; you'll get to look ahead to even years to earn cash through affiliate promoting.

• You needn't be on-line promoting experience, just in case of Affiliate promoting, you have got to be cogent.

• As a startup, you'll begin with some tight financial gain boosting you to travel additional on.

Tips to meet success at Google Adsense

• Don’t just follow any tricks and tips of people throwing merely. Analyse and apply to not violate the principles.

• People sometimes won’t drop and sell the account, earning cash. Therefore avoid shopping for existing Adsense account at cheaper price.

• Spend all of your time and energy in creating pleasing, informative content to bring a lot of traffic.

• Be wise in selecting the proper place to place ads and don’t place too several ads irritating guests to bounce removed from your page.

Bonus Tips

• Google Adsense helps you to create huge cash as if you're attempting Event Blogging. Produce event web log on specific topics about any international celebrations or events like Christmas, New Year, Valentine’s, Black Fri and a lot of. Do optimize your event blogging web site and have your ads placement.

• Niche blogging is another crucial strategy to create cash through Google Adsense. For example, you decide on to run a “job portal” blog; it’s continuously much to posts all about your niche. Say “Finance Jobs” and putting Adsense link on constant niche, then the clicks are quite enough and cause you to reciprocal cash.

Affiliate promoting – a fast summary

Unlike Google Adsense, several firms providing Affiliate promoting programs to earn cash on-line. It's not the very fact that Google doesn't support affiliate promoting or it shows partiality in ranking such sites holding affiliate promoting links.
Google recommends you to have affiliate promoting links in any well-authorized blogs. Affiliate promoting may be an approach of promoting other’s merchandise on-line through your web log or websites. Here, you'll opt for any of the third-party merchandise as a distinct segment and expand on-line to urge commission against fortunate sale as redirecting from your link. There are lots of such affiliate promoting programs obtainable like Amazon, ClickBank, Maxbounty and a lot of. Several favorite bloggers or any on-line experience area unit earning lumpsum currency with Affiliate promoting.

It is very simple to urge into affiliate promoting by sign language up any product commerce or e-commerce tycoon’s affiliate program. Even you'll directly have deals with the shop whose product you'll be promoting. Against fortunate enroll, you'll begin promoting the niche merchandise on your web site victimization their affiliate links. Now, here comes a peculiar task. You have to have an internet site or web log wealthy in quality content relevant to the niche product. You have to stay your web site active, feeding people with all types of data associated with the product. You have to speak about it and have interaction your guests. Then, they'll air to the merchant’s web site and thereby results in buy or sale. Therefore you'll be earning cash looking on the commission proportion for the particular product sale.

Affiliate promoting – professionals

• You will opt for any stream of niche product that you'll love or curious to promote.

• You will roughly calculate the earnings you'll decipher of every sale because it depends on the proportion of commission for the merchandise sale.

• The financial gain are in-depth, and it pays you for years. it's the long cash creating supply.

• You is a region of a blogging network or blogosphere then that building rapport among people.

• A huge range of firms providing affiliate programs and that they give coaching, workshops, promoting collaterals to aid you altogether ways in which.

• Here may be a distinctive advantage, no one will ban or stop you promoting and therefore, creating cash on-line.

Affiliate promoting Cons

• Need in-depth market study and analysis to decide on the most effective affiliate program and the real commerce niche.

• You got to battle along with your competitors and win the race if your niche is extremely common.

• You cannot build cash by the terribly next day; you have build baseline to earn soon.

• You can earn your commission solely against the merchandise sale, not for just clicking the affiliate link.

• Better on-line promoting Associate in nursing promoting skills area unit necessary to take care of an authoritative online page furthermore on build report and trust along with your audiences.

Advantages of Affiliate promoting over Google Adsense

Here are the few points why it's favorite among the digital marketers.

• Affiliate promoting ensures higher earnings than the other sources of on-line financial gain.

• You do have management over selecting your niche product to market for you'll be more well-off in promoting it.

• You don’t got to look ahead to anyone’s approval, or there's no boss to have management over you.

• There isn't any got to generate billions or immeasurable traffic; few thousands can get you exceptional pay.

• Affiliate program ads are lot of enticing than Google Adsense advertising banners.

• There are not any such invalid clicks; the repetitive sale would be a positive promotion here.

Tips for fortunate Affiliate promoting

• Go along with your personal or fascinating niche product in order that you'll write valid reviews about the merchandise.

• Don’t continuously have the intention to sell the merchandise, instead quote its real advantages reading the audience’s mind.

• Place your affiliate links in such a way to not trouble your readers and conjointly don’t dump.

• Don’t post any error about the merchandise only for the sake of commerce to earn cash. Then you'll lose your worth and the old efforts on your web log.

Bonus Tips

Micro-Niche blogging is that the best work-out tips to create lumpsum cash. style one landing page for your micro-niche product and keep posting blogs with recent content relating your micro-niche product reviews and advantages. For instance, rather than blogging about “hosting,” you can decide a micro-niche to mention “Bluehost” or “HostGator” and promote. Hence, you'll get a lot of target market, and successively, brings you huge cash.