Friday 25 May 2018

Digital Marketing Interview Question for 2018

1. What is Digital Marketing?

Digital marketing is the way of targeting your customers in a more effective and precise way through various digital channels like internet, mobile, etc. to attract, engage and convert them.





2. How can we all use internet as a marketer?

We can use internet as a marketer so that we can give customers services, Social media marketing in promotion of products and lots more.

3. What are the types of Digital Marketing?

·         Display advertising

·         Affiliate marketing

·         Search engine marketing

·         Search engine optimization

·         Referral marketing

·         Social media marketing

·         Email marketing

·         Inbound marketing

4. Do you know who invented or discovered WWW?

Sir Tim Berners-Lee came up with world wide web (WWW). Sir Tim did a great thing by giving it for FREE without any patents, any royalties in 1994. And further at the end of 90’s it just exploded and around 60 million people were just using it and over 2005 the uses of internet were around billions. And now at the end of 2010, the uses of internet touched around 2 billion people. Today at present time around 3 billion people are using the internet and it’s just phenomenal.

5. Types of Digital marketing?
The digital marketing is categorized into two segments: Inbound Marketing and Outbound Marketing.

Inbound Marketing


It’s the marketing technique that work with the help of social media, e-books, e-newsletters or webinars to get more and more clicks and knowledge about its products, and services.

Outbound Marketing

This marketing technique includes placing cold calls, ads or emails to reach out potential customers through digital channels.

6. Advantages of Digital Marketing?

·         Inexpensive

·         Large audience

·         Easy to measure

·         High conversion rates

7. What is SEO?

Search Engine Optimization (SEO) is the technique used to increase the number of users to your website by obtaining a high-page rank in the search results page such as Google, Bing, Yahoo and other search engines.

8. Why we prefer Online marketing than Offline marketing?

Offline marketing is very expensive while online marketing is cheap as results in better lead generation than offline marketing. It can reach to a maximum number of targeted audiences online. Everything is measurable in online marketing.

In offline marketing, it’s hard to find out whether the audience that you are targeting is right or not but online marketing reaches the right target audience at the right time.

Offline marketing like newspapers, Magazines, Radio, and Billboard usually target the local location, but Online marketing is not restricted to location. You can get different customers from different countries by online marketing.

9. Why mobile marketing is important in Digital Marketing?
Nowadays Mobile Marketing is an important part in Digital Marketing, there are millions of people who are connected to internet through mobile devices. More than 50% of the internet connections are made through mobiles. People nowadays has multiple devices and mobile has now become a center of multiple device networks. And around 70% of the mobile internet searches are connected and related to business. And it’s estimated that by 2017 with the help mobile devices the sale will be around 87%.

10. Explain what is Keyword and its importance in SEO?

The keyword in digital marketing is the word or phrase which you enter as a query in search engine pages to get relevant results. From SEO point of view, keywords are very crucial for better page rankings. How and where you are using your keywords will reflect your site ranking.

11. How would you market yourself to be online?
We can market our self-online by the help of blogs, Google Ads, Mobile Marketing, by doing SEO and lots more.

12. What are the most effective ways to increase traffic to your website?
Provide good user experience, build referral links, social media shares, customer engagement, building relationship within your niche.

13. How would you monetize your social media?
We can monetize social media by monetizing it in YouTube, twitter

14. Explain Pay per click advertising or PPC advertising?
PPC or cost per click is a technique to direct traffic to your website. You will only pay for your add if it’s get clicked.

15. Explain Google AdWords?
Google AdWords is Google’s paid online advertising model that uses a bidding system to appear to the top or the right of the page results. When you are advertising, you are telling Google what keywords or phrases you are interested in.



AdWords allows you to show your ads to the right people, in the right place, at the right time.

16. How would you listen to people what they say about you online?
Google alerts, Facebook, search on Twitter with hashtags, Google search of your particular brand name, some software tools and lots more.

17. Explain OnPage and OffPage SEO?
Off-page seo techniques deal with the measures taken to improve your site’s position in page rankings that are taken outside of your website.



On-page seo techniques measures taken to improve the position of the website in the search rankings that are taken directly with the website, it’s content and structure.

18. What aspects should you consider with e-commerce websites?
Chain supply, we should tag the audience and lots more.

19. What do you mean by Bad Link?
Bad links are:

·         Links from sites that are not relevant to your site.

·         Links from link exchanges.

·         Paid links.

·         Spammy links from blogs or articles.

·         Link from the same anchor texts that come from multiple sites.

·         Links from low-rank pages.

·         Links from pages with low traffic.

·         Links from the sites that are out of Google Index.

20. Why is mobile important when considering e-commerce?
Because everybody have them, many people are on mobile maximum number of times, lots of mobile users are there and everybody is using them.

21. What should you do to avoid the Google penalty?
Don’t go for buying links
This practice is very dangerous because Google is aware of this unscrupulous activity. If you buy links, then you could end up spending money to get your site penalized.

Do not link to bad page rank sites. 
Check your backlinks and Disavow bad links. You can choose tools like Google Search Console and Majestic to check your backlinks. If you find any of them as spam, then you should Disavow them.

Don’t use sneaky mobile redirects.
When someone lands on their website from some mobile device then, they redirect them to a different site which is not relevant even with the content of on original site. Google penalize the sites that use sneaky mobile redirects.

Don’t sell your link
because of Google finds your link as link farm then you will be penalized and all your effort to rank your page will go in vain.

Don’t use duplicate content.
If your site appears to be a duplicate one, then it won’t appear at all.

Don’t use hidden text.
You might think that you can trick Google into thinking that certain text is visible on your website, even though it’s invisible to visitors. But it comes under Google’s violation policies, and Google will penalize you for these practices.

22. Why is social media important when we are considering e-commerce?
Because e-commerce and social media support each other.

23. Where do you want to see yourself five years down the line in the digital marketing sector?
This question is to test your ambition towards your career. Think about your role that you are interviewing for. How might you be able to progress in that particular role?

If you are interviewing for a digital marketing executive role, then you could say you want to be a digital marketing manager. Or else, if you are interviewing for a manager then you could say you want to see yourself as running your digital marketing agency.

24. What should you consider the most when setting up an ad campaign?
Keywords.

Sunday 13 May 2018

Google Adsense Vs Affiliate Marketing – Which is Better and Why?

Since a decade gone, business was all about in-person, that's offline or marketing. Later, all kind of business advance to on-line, as digital approach started proving its potency. Now we are going to go to blindly agree that “online” it becomes a business platform to create cash through web logs. No boss, No Assistants.



There are many on-line cash creating sources obtainable. Among all, these two area unit the predominant sources of financial gain through on-line.

• Google Adsense
• Affiliate promoting

However, I’m not providing you with any pretend message that you just will just build cash through on-line attempting these kinds of sources. There are a digital players still troubled to earn even enough cash out of it whereas several bloggers area creating immeasurable dollar on-line.
It is not a skyrocket to become Associate in nursing authority in niche blogging. Not with standing you're a beginner, you'll build use of micro-niche promoting guide. As a blogger you'll use each the sources to earn cash on-line.
There is some deciding factors that build abundant distinction in creating cash on-line. Here are they-

1. Web site or web log Traffic
2. Niche or Ad connection
3. Real Audience

Moreover, you have got to grasp the strategy well to satisfy these deciding factors to create cash on-line. For a lot of careful data, you'll get to continue reading below. But, I’m positive that this page is useful for your progress ahead to earn cash on-line favorably. Now, let’s have Associate in nursing in-depth analysis of these 2 on-line cash creating origins – Google Adsense and Affiliate promoting.

Google Adsense – a fast summary

Google Adsense is a web ad placement service wherever you'll get paid per click or impression by putting such advertisements on your websites.
It is a web cash creating service render by the illustrious digital big, Google. This program offers you a easy method to urge things done. You have got to use for the Adsense, stating web site on that you wish to position ads. Against approval, Google permits you to show relevant ads on your pages, and you'll set it where you're feeling worthy.

Placing ad banners may be a crucial deciding issue increasing your impressions or clicks rate. Most likely you'll place banner ads either within the sidebar, header, footer or on top of comments box. Google offers tones of awful ad banners. The ad content could also be something like text, image or video. It’s quite spectacular, right. The primary factor here is that you just can got to have a mind-blowing web site or web log obtaining ample organic traffic in order that the clicking magnitude relation are high successively brings you cash. You don’t trouble regarding the merchandise or niche connection here; Google can beware of that because it analyses your page totally before approving.

Google Adsense is that the best supply to spice up beginners to earn some cash at the beginning. Thereby, they'll get a lot of into its in-depth techniques to become old their earnings.
In short, Google Adsense permits you to create cash as fast and secure.

Google Adsense – professionals

• You will build cash against ad impression and if any clicks happen, as shortly as you get approval.

• Don’t need any on-line promoting skills or needn't be a giant shot over Infobahn. Any microsites or beginners will fancy creating cash.

• No feverish in selecting a distinct segment or researching on best commerce merchandise, it's as straightforward as simply approval and putting ads.

• No got to sell any product otherwise you don’t wish to convert your guests for love or money.

• You got to focus on having a powerful web site with quality and informative content transfer high traffic.

• You don’t have management over selecting your niche merchandise for advertising.

• You got to aware in following Adsense rules to urge approval and for the account liveliness.

• Even after approval, Google could ban you at any time if you're violating Adsense rules.

• You got to be watchful to not irritate your guests along with your ads; then you'll be losing your traffic and therefore, your earnings.

Advantages of Google Adsense over Affiliate promoting

• Let’s see however Google Adsense is winning the race in serving to digital players to create cash here is few advantages of Google Adsense over Affiliate promoting.

• Don’t need abundant analysis in selecting niche merchandise whereas in Affiliate promoting, choosing a distinct segment may be a vital half.

• Adsense brings you cash faster however; you'll get to look ahead to even years to earn cash through affiliate promoting.

• You needn't be on-line promoting experience, just in case of Affiliate promoting, you have got to be cogent.

• As a startup, you'll begin with some tight financial gain boosting you to travel additional on.

Tips to meet success at Google Adsense

• Don’t just follow any tricks and tips of people throwing merely. Analyse and apply to not violate the principles.

• People sometimes won’t drop and sell the account, earning cash. Therefore avoid shopping for existing Adsense account at cheaper price.

• Spend all of your time and energy in creating pleasing, informative content to bring a lot of traffic.

• Be wise in selecting the proper place to place ads and don’t place too several ads irritating guests to bounce removed from your page.

Bonus Tips

• Google Adsense helps you to create huge cash as if you're attempting Event Blogging. Produce event web log on specific topics about any international celebrations or events like Christmas, New Year, Valentine’s, Black Fri and a lot of. Do optimize your event blogging web site and have your ads placement.

• Niche blogging is another crucial strategy to create cash through Google Adsense. For example, you decide on to run a “job portal” blog; it’s continuously much to posts all about your niche. Say “Finance Jobs” and putting Adsense link on constant niche, then the clicks are quite enough and cause you to reciprocal cash.



Affiliate promoting – a fast summary

Unlike Google Adsense, several firms providing Affiliate promoting programs to earn cash on-line. It's not the very fact that Google doesn't support affiliate promoting or it shows partiality in ranking such sites holding affiliate promoting links.
Google recommends you to have affiliate promoting links in any well-authorized blogs. Affiliate promoting may be an approach of promoting other’s merchandise on-line through your web log or websites. Here, you'll opt for any of the third-party merchandise as a distinct segment and expand on-line to urge commission against fortunate sale as redirecting from your link. There are lots of such affiliate promoting programs obtainable like Amazon, ClickBank, Maxbounty and a lot of. Several favorite bloggers or any on-line experience area unit earning lumpsum currency with Affiliate promoting.

It is very simple to urge into affiliate promoting by sign language up any product commerce or e-commerce tycoon’s affiliate program. Even you'll directly have deals with the shop whose product you'll be promoting. Against fortunate enroll, you'll begin promoting the niche merchandise on your web site victimization their affiliate links. Now, here comes a peculiar task. You have to have an internet site or web log wealthy in quality content relevant to the niche product. You have to stay your web site active, feeding people with all types of data associated with the product. You have to speak about it and have interaction your guests. Then, they'll air to the merchant’s web site and thereby results in buy or sale. Therefore you'll be earning cash looking on the commission proportion for the particular product sale.

Affiliate promoting – professionals

• You will opt for any stream of niche product that you'll love or curious to promote.

• You will roughly calculate the earnings you'll decipher of every sale because it depends on the proportion of commission for the merchandise sale.

• The financial gain are in-depth, and it pays you for years. it's the long cash creating supply.

• You is a region of a blogging network or blogosphere then that building rapport among people.

• A huge range of firms providing affiliate programs and that they give coaching, workshops, promoting collaterals to aid you altogether ways in which.

• Here may be a distinctive advantage, no one will ban or stop you promoting and therefore, creating cash on-line.

Affiliate promoting Cons

• Need in-depth market study and analysis to decide on the most effective affiliate program and the real commerce niche.

• You got to battle along with your competitors and win the race if your niche is extremely common.

• You cannot build cash by the terribly next day; you have build baseline to earn soon.

• You can earn your commission solely against the merchandise sale, not for just clicking the affiliate link.

• Better on-line promoting Associate in nursing promoting skills area unit necessary to take care of an authoritative online page furthermore on build report and trust along with your audiences.

Advantages of Affiliate promoting over Google Adsense

Here are the few points why it's favorite among the digital marketers.

• Affiliate promoting ensures higher earnings than the other sources of on-line financial gain.

• You do have management over selecting your niche product to market for you'll be more well-off in promoting it.

• You don’t got to look ahead to anyone’s approval, or there's no boss to have management over you.

• There isn't any got to generate billions or immeasurable traffic; few thousands can get you exceptional pay.

• Affiliate program ads are lot of enticing than Google Adsense advertising banners.

• There are not any such invalid clicks; the repetitive sale would be a positive promotion here.

Tips for fortunate Affiliate promoting

• Go along with your personal or fascinating niche product in order that you'll write valid reviews about the merchandise.

• Don’t continuously have the intention to sell the merchandise, instead quote its real advantages reading the audience’s mind.

• Place your affiliate links in such a way to not trouble your readers and conjointly don’t dump.

• Don’t post any error about the merchandise only for the sake of commerce to earn cash. Then you'll lose your worth and the old efforts on your web log.

Bonus Tips

Micro-Niche blogging is that the best work-out tips to create lumpsum cash. style one landing page for your micro-niche product and keep posting blogs with recent content relating your micro-niche product reviews and advantages. For instance, rather than blogging about “hosting,” you can decide a micro-niche to mention “Bluehost” or “HostGator” and promote. Hence, you'll get a lot of target market, and successively, brings you huge cash.

Monday 4 December 2017

Facebook has Introduced Marketplace - Buy & Sell With Your Local Community

Facebook is where people connect, and in recent years more people have been using Facebook to connect in another way: buying and selling with each other. This activity started in Facebook Groups and has grown substantially. More than 450 million people visit buy and sell groups each month — from families in a local neighborhood to collectors around the world.

To help people make more of these connections, today we’re introducing Marketplace, a convenient destination to discover, buy and sell items with people in your community. Marketplace makes it easy to find new things you’ll love, and find a new home for the things you’re ready to part with. We’ll continue to build new options and features to make this the best experience for people.

To visit Marketplace, just tap on the shop icon at the bottom of the Facebook app and start exploring.



Discover Items for Sale Near You
Marketplace opens with photos of items that people near you have listed for sale. To find something specific, search at the top and filter your results by location, category or price.
When you find something interesting, tap on the image to see more details from the seller, including a product description, the name and profile photo of the seller, and their general location. You can also save the item to find it later.

Post Items for Sale in Just a Few Steps

Selling an item in Marketplace is just as easy as browsing for one. Simply:

1. Take a photo of your item, or add it from your camera roll
2. Enter a product name, description and price
3. Confirm your location and select a category
4. Post


Now in Four Countries, With More to Come
Over the next few days, Marketplace will be rolling out to everyone over 18 years old in the US, UK, Australia, and New Zealand on the Facebook app for iPhone and Android. We will continue expanding to additional countries and make Marketplace available on the desktop version of Facebook in the coming months.

Tuesday 28 November 2017

205 Google Ranking Factors – Ultimate SEO Checklist for 2018 (Updated)




1. Myth of the Aging Domain
Google engineer, Matt Cutts claims that in Google algorithm domain age is an insignificant factor. Good content matters more than the domain age in the long run.
2. Usage of Keywords in Domain
Having keywords in the domain is a relevant signal where the keywords appearing in the content, albeit well incorporated, positively affect the search results.
3. Use Keyword as First Word of Domain
Get the extra edge over others by starting the domain name with the targeted keyword! This is a crucial and an indisputable keyword ranking factor that can boost your site’s ranking on the search engines.
4. Domain Registration Length
Google’s Matt Cutts said, “To the best of my knowledge, no search engine has ever confirmed that they use length of registration as a factor in scoring. If a company is asserting that as a fact, that would be troubling. The primary reason to renew a domain would be if it’s your main domain, you plan to keep it for a while, or you’d prefer the convenience of renewing so that you don’t need to stress about your domain expiring.”
Link: https://moz.com/learn/seo/domain
5. Keyword in Sub-domain
One of the important keyword ranking factors is to include keywords in the subdomain. Moz’s 2011 panel agrees that this fact can actually help boost rankings.
6. Importance of Domain History
Google uses a VERY smart algorithm; the domain history decides whether you are “good” or “bad”. It talks about who you are on the World Wide Web, and Google stands by the site with good content and repute from the get-go.
7. EMD (Exact Match Domains)
EMDs still make a difference and are one of the deciding elements for Google SEO ranking factors. However, the Google algorithm reduces the ranking of low-quality “exact-match” domains in search results. EMDs provide the quality site an edge over others.

8. Battle of the Titans – Public vs Private WhoIs
A controversial topic is that, Google has never released a statement claiming either one to be better than the other. However, Matt Cutts, quoted, “…When I checked the whois on them, they all had “whois privacy protection service” on them. That’s relatively unusual. …Having whois privacy turned on isn’t automatically bad, but once you get several of these factors all together, you’re often talking about a very different type of webmaster than the fellow who just has a single site or so.”
Best Suggestion – Always be honest with search engines.
9. Penalty for WhoIs Owner
Once “Google” identifies a person as a spammer, it scrutinizes other sites owned by the same person.
10. Country Code TLD
The country code TLD boosts search engine ranking for the particular country, but limits the site’s ability for global ranking.

On-page Optimization


11. Keywords in Title

Keeping the keywords in the title is a smart move, if you are looking to increase your SEO ranking. This can be a strong On Page SEO signal to boost page ranking.
12. Title Tag Starting with Keyword
According to Moz data and Backlinko, title tags having keywords at the beginning perform much better than when the keywords are used at the end of the title tag.
13. Keywords in Description
Using keywords in descriptions is quite relevant and does make a difference, although it isn’t hugely important.
14. Keyword in H1 Tag
H1 tags are the “second title tag” of Google and by incorporating the right keyword in the H1 Tag, the Google SEO rankings get a boost.
15. Frequently Used Keyword in Phrase Document
Using keywords in content frequently can boost up SEO rankings. However, it is advisable not to go overboard, as it may adversely affect the write-up and the ranking may suffer.
16. Length of Content
Longer content is more preferred than the shorter ones. SERPIQ found that the content length correlates with the SERP position.
17. Keyword Density Factor
Keyword density is a factor which Google uses to determine the topic of a web page. Excessive use of keywords can have negative effects on SEO ranking.
18. LSI Keywords in Content
LSI (Latent Semantic Indexing) keywords in content extract meaning from words with more than one meaning. This enables writers to come up with quality content. LSI keywords help web spiders to understand the topic better.
19. LSI Keywords in Title and Meta Description
Using keywords in meta descriptions and title helps Google discern between synonyms and this in turn increases SEO rankings.
20. Duplicate Content
Say no to duplicate content, even if it’s slightly modified, as it can negatively influence search results.
21. Page Loading Scheme with HTML
Page code and file size affect the speed of the loading page. The search engines take into account the page loading speed as one of the factors which affects ranking. A page that takes more time to load is not preferred by Google.
22. Page Loading Scheme via Chrome
Google at times uses Chrome user data to handle the page loading time better as it takes into consideration the speed of the account server, CND usage and other signals that are not related to HTML.
23. Canonical = Rel
Using the tag in proper fashion prevents Google from considering pages with similar and duplicate content.
24. Optimization of Images
Optimization of images with file name, ALT text, title, description and caption are crucial for ranking in search engines.
25. Recent Updated Content
Updated content is crucial for time-sensitive searches. Google shows the date of a page’s last update.
26. Magnitude of Content Updates
Adding fresh updates and removing insignificant sections are more important than spinning around a few words. Freshness factor depends on the quality of the changes made!
27. Historical and Page Updates
Adding new content to a page adds freshness to your website. Make sure the updates are frequent enough, as and when needed. This is another technique used to boost rankings.
28. Prominence of Keywords
Make the keywords stand out by putting them in the first 100-words of a page’s content. It’s a significant relevancy signal.
29. Keywords in H2 and H3 Tags
Making the keyword appear in the subheadings, in H2 or H3 format, is another relevant factor for SEO rankings.
30. Order of Keywords
Keyword research is really important and keeping the keyword phrase in the same order in the content promises better ranking.
31. Outbound Link Quality
Some SEO experts believe that linking out to authority sites sends trust signals to Google, thus improving ranking.
32. Outbound for Link Theme
Moz says that search engines use the content of the pages you link, as a relevancy signal. If you have a page related to mobile devices that links to movie-pages, then this may tell Google that your page is about movie cars, not the automobile.
33. Grammar and Spelling Check
Proper grammar and correct spelling are a measure of quality, but Matt Cutts never clearly stated if that counts for Google ranking.
34. Syndicated Content
Original content is crucial. Spinning of content will not get good rankings and Google may penalize the blog or website for such low-quality content.
35. Supplementary Content that Helps
As per Google rater guidelines document, helpful supplementary content indicates the quality of the page and its ranking in Google. The supplementary contents are currency converters, loan interest calculators and investment recipes.
36. Multimedia with Content
Images, videos and other forms of multimedia enriches the quality of the content.
37. Number of Outbound Links
Excess do-follow outbound links leak page ranks and negatively affects the ranking.
38. The Number of Internal Links on a Page
The number of internal links to a page tells about its relevancy to other pages on the site. This is a true statement and helps in SEO ranking.
39. Quality of Internal Links of the Page
Getting internal links from authoritative pages on domain have stronger effects and impact than from pages with no or low PR.
40. Broken Links
Broken links can affect SEO ranking and as search engines take into account the usability of a website. If the search engine spider visits the site and comes across a lot of “dead ends” or “broken links”, it can create problems. If it finds too many “404” error pages, it diminishes the value of the website.
The site gets termed as a “neglected and abandoned site”. Broken links are used by Google Rater Guidelines Document to assess the quality of the homepage.
41. Readability Score
Make sure the content is user-friendly. Visitors prefer to read simple language and Google boosts the site that can engage the readers to keep them hooked on the site longer.
42. Links that are Affiliated
“Affiliated links” do not affect SEO rankings directly. When there is an excess of affiliated links, Google algorithm looks deeper into other quality signals on the site, to judge whether or not, it’s a “thin affiliated site.”
43. HTML Errors
Sloppy coding and HTML errors are signs of poor quality site and many SEO experts have the opinion that it’s a major sign of weakness.
44. Domain Authority for Page Hosts
All things being equal, a page of an authoritative domain will be much higher on the search results than a page on a domain with lesser authority.
45. Page Rank of the Page
Earlier, higher PR pages rank better than low PR ones. Google has now stopped updating Page Rank, so it does not hold much significance, at present.
46. URL Length
Long URLs adversely affect search visibility. As small URLs are easier to recall than the longer ones, using small and sweet URLS for targeted audience is a better option.
47. URL Path
The page that is closer to the homepage gets a boost in search engine ranking.
48. Human Editing
Google filed a patent for a system that allows human editors to influence the SERPs. However, this thing does not have any confirmation yet.
49. Page Category Matters
The category of the page matters a lot, if you are talking about search engine rankings. The page which is closely related to the searched category gets ranked better than the one that’s unrelated or less related to the searched option.
50. WordPress Tags
WordPress specific tags boost SEO. As per Yoast.com, “The only way it improves your SEO is by relating one piece of content to another, and more specifically a group of posts to each other.”
51. Keyword Usage in URL
Using the keyword in the URL is useful and is one of the most important relevancy signals.
52. URL Strings
Google actually reads the categories in the URL string, providing a thematic signal of what the page is about.
53. Siting References and Source Links
Quality content is judged by the source links and references provided at the end of the article. Google Quality Guidelines adhere to the fact that reviewers need to keep an eye on the sources when looking at certain pages. However, Google denies using such external links to help in SEO ranking.
54. Bulleted Pointers
Bulleted and numbered pointers make the content easier to read and Google prefers such writing.
55. Page Priority in Sitemap
Priority of a page is given via sitemap.xml file that may influence ranking to a certain extent.
56. Excess Outbound Links
Too many outbound links can adversely affect readability.
The aforementioned quality rater document says, “Some pages have way too many links, obscuring the page and distracting from the main content.”
57. Page Age
Fresh content is definitely favored by Google, but an older page with fresh updates on a regular basis outranks a new page by far.
58. Quantity of Other Keywords for Page Ranks
If the page ranks high for some alternative competitive keywords, then Google gets a signal of quality. This is again responsible for a boost in SEO rankings.
59. User Friendly Layouts
The main content is immediately visible if the page layout is user-friendly and navigable. This helps the visitors stay on your website for a longer duration, thus enhancing the ranking of the site.
60. Parked Domains
On December 2011, Google made an update and decreased search visibility of the parked domains.
61. Helpful Content
Google is very sharp and Backlinko reader Jared Carrizales says it can distinguish easily between “quality content” and “useful content”.

Site Level Factors (Get your site ranking)

62. Quality-rich, Unique Content
Google will ignore the site which lacks value and informative content. Content needs to be unique and bring in a certain degree of freshness and newness.
63. The Most Important Page – Contact Us
The contact information should be well stated if you desire your website to be Google’s favorite child. If the contact information matches whois info it is an added advantage.
64. Domain Trust
Site trust is measured by the number of links your site is away from highly trusted seed sites. This is of immense importance when it comes to SEO ranking.
65. Website Architecture
A pleasing and well put-together site architecture enables Google to thematically organize the content. This in turn helps in Google ranking.
66. Website Updates
Add freshness to your website with the addition of fresh, new content. Updating your website is an added boon.
67. Limiting the Number of Pages
The more pages your website has, it’s navigability decreases and this weakens the site, to a great extent. Reduce the number of pages and increase its navigability.
68. Importance of Sitemap
With a sitemap, the search engines index the pages easily and improves visibility of the website.
69. Site Uptime
If the website takes too long to upload, then site maintenance suffers which in turn affects the SEO ranking negatively.
70. Location of Server
The server location is crucial as it influences the ranking of the site in different locations. Special importance is given to geographical searches.
71. The SSL Certificate
Google confirms that they index SSL certificates and also that the use of HTTPS helps the website to rank better.
72. Service Terms and Privacy Pages
Webpages like service terms and privacy pages indicates Google whether or not a site is trustworthy for the internet.
73. Duplicate On-site Meta Information
If the information of your site is duplicate, then it brings down the visibility of the website.
74. The Breadcrumb Navigation
“Breadcrumb navigation” is a style of user-friendly site-architecture and helps users and search engines to know where they are on the website. This is another ranking factor.
75. Mobile Optimization
Google definitely has a thing for mobile friendly sites!
The websites which are not mobile friendly may get penalized. So, it’s time you opt for the responsive web design!
76. YouTube
Desire to top Google ranking, then go for the YouTube videos and enjoy the preferential treatment. This is because YouTube videos get a preferential treatment in SERP.
77. Site Usability
A website, which can neither be used well or navigated properly enough, is surely going to lower SEO ranking in Google. If site usability is poor with reduced time spent on site and higher bounce rate, then chances are that Google will not prefer it at all.
78. Usage of Google Analytics and Webmaster Tools
Google analytics and webmaster tools are highly recommended for installation to improve SEO page ranking.
79. Reviews and Feedback
If your site is positively reviewed in Yelp.com or RipOffReport.com, then it can most certainly help a great deal in Google ranking.

Backlink to Boost SEO Ranking



80. Backlinks from Aged Domains
Did you know that using backlinks from aged domains are more powerful than links obtained from the newer ones? Yes, this is a tried, tested and proved.
81. Linking Root Domains
The number of referring domains is a crucial factor in Google algorithm. This concept is supported by Moz.
82. Linking from Separate C-Class IPs
Links that are separated from class-c IP addresses suggests that a wider breadth of sites get linked to you. This factor surely has an effect on SEO ranking.
83. Page Links
Linking pages can boost search engine ranking, even if it’s from the same domain.
84. Image Links
Use ALT tag for image links. Alt text is an image version of the anchor text.
85. Use Links from .edu or .gov Domains
Google engineer, Matt Cutts states that although this factor is not so important, but it does count for boosting SEO rankings a notch higher.
86. Page Authority
The higher the page rank with high authority links, the greater are the chances of the webpage ranking well in Google.
87. Domain Authority
Authority of linking domains or in other words, domain authority is an important SEO ranking factor.
88. Get your Competitors’ Links
Links from other pages ranking in the same SERP are considered valuable for ranking a page with that particular keyword.
89. Social Shares for Related Pages
Opt for social media and get your pages linked for having a positive influence in SEO rankings.
90. Links from Bad Neighbors
Stop the black hat SEO tricks, as the links from the bad neighbors can do more harm than good.
91. Guest Posting
Guest posts are a great way to boost rankings in search engine, but contextual links are far more valuable than the ones coming from the author bio area.
92. Linking to a Domain Homepage that Page Sits On
Linking to a referral page’s homepage plays a crucial role in evaluating the site’s and link’s weightage.
93. The List of Don’ts for Link Building
One of the most controversial SEO topics. Google, however claims that they do not generally follow it, but at times they do.
94. Diversity in Link Types
If a large percentage of the links come from a single source, it’s a web spam. However, links from diverse sources is the sign of a natural link profile.
95. Sponsored Links or Other Words Around the Link
Certain words like, “sponsored links”, “link partners” and other words like “sponsors” can decrease the value of a link significantly.
96. The Powerful Contextual Links
Contextual links inside the page content are definitely deemed as more relevant than links found somewhere else.
97. Excessive 301 Redirecting to the Page
According to WebMaster Help Video, links coming from 301 redirects and dilutes some or even all to PR.
98. The Backlink of Anchor Text
Anchor texts are not all that important and more likely a web spam signal, but still backlinks of anchor texts acts as a relevancy signal.
99. “Internal Link Anchor Text”
The internal link anchor text is another relevant thing in SEO. However, in terms of importance it is weighed differently from back link anchor text.
100. Attribution of Link Title
The link title, that is, the text which appears when you linger around a link, is another relevancy signal, although not that effective.
101. The Country TLD for Referring Domain
Links from country specific top-level domain extension help the website rank better in that particular country.
102. Content Link Location
The links used in the beginning of a content is more relevant than the links placed at the end of the content.
103. Page Link Location
The place where the links appear on a page is important. Links which are embedded in a page’s content are more powerful than those placed in the footer or sidebar area.
104. Linking Domain Relevancy
An effective SEO strategy always focuses on obtaining relevant links. So, a link from a similar site is more powerful than the link from a completely unrelated one.
105. Page Level Relevancy
Another factor is that a link from a page that’s closely tied to the content of the page is more powerful than a link from an unrelated page.
106. Text Around Link
Google understands that a link on your site can be a sign of positive recommendation for your site or a negative review. Thus, links with positive recommendations and referrals tend to carry more weight and are more preferable.
107. Keyword Used in Title
Use the keyword in title of an article and Google is going to prefer your links better.
108. Positive Link Velocity
A site with positive link velocity gets a SERP boost. When your site is being talked about well, Google likes it too!
109. Negative Link Velocity
Negative link velocity is a sign of decreasing popularity and can affect the site’s ranking.
110. “Hub” Page Links
According to Aaron Wall, links from pages that are considered top resources or hubs on a certain topic get special treatment.
111. Links from Authority Sites
A link that comes from a site is considered an “authority site” and is more valuable in SEO ranking than the link from a small microniche site.
112. Links used as Wikipedia Source
Although the links are not to be used, but many are of the opinion that if a link is added to Wikipedia it renders added trust and authority in the eyes of the search engines.
113. Backlink Age
Backlink age is important. The older backlinks are more powerful than the newly minted ones.
114. Co-occurrences
The words that appear around backlinks are more important, as they tell Google what the page is actually about, thus helping in search engine rankings.
115. Real site link VS Splogs
Google gives more weight to links which are coming from “real sites”. Using brands and user-interaction signals distinguish the real site links from the fake ones.
116. Reciprocal Links
According to Google Link Scheme, “excessive link exchanging” is a thing that needs to be avoided.
117. Natural Link Profile
Natural link profile not only ranks well in search engines, but are also more durable to updates.
118. Content Links – User Generated
Google is smart enough to identify links coming from UGC vs. the actual site owner. This acts as a deciding factor, when it comes to Google ranking.
119. Links from 301
The links from 301 redirects loses a bit of its credibility, when it gets compared to a direct link. Matt Cutts, however differs and says that 301 is similar to a direct link.
120. org Micro formats
The pages which support micro formats rank above pages which do not. This is a direct boost and pages with micro formatting have a higher SERP CTR.
121. DMOZ Listed
DMOZ listed sites does get an extra preference from Google, thus helping in SEO ranking.
122. The Trust Rank of Linking Site
The trustworthiness of the site which links you, actually determines how much “Trust Rank” is passed on.
123. The Number of Outbound Links on Page
PageRank is finite and a link on a page with hundreds of OBLs passes less PR than the page with only a few OBLs.
124. Profile Links in Forum
Google may actually devalue links from forum profiles. This can happen due to industrial level spamming.
125. Word Count in Linking Content
The link from long articles with higher word count is more valuable than the link inside a short snippet.
126. The Quality of Linking Content
Poorly written or spun content links are not considered that good, when compared to well-written, multi-media enhanced content.
127. Site wide Links
Site wide links are compressed enough to be counted as single links.

Google User Interaction Factors



128. The Organic CTR for a Keyword
Pages that are clicked more are judged by CTR (click through rate). Higher CTR gets a SERP boost for that particular keyword.
129. The Organic CTR for all Keywords
A website’s or webpage’s organic CTR for all keywords are ranks that are human based and user interaction signals.
130. Bounce Rate
Another controversial topic, but some people say that bounce rate does matter, as Google uses the users as “quality testers” to understand the likeability of a site. If the visitors’ skip the site in seconds then the bounce rate jumps up negatively, affecting the ranking.
131. Direct Traffic
The news is confirmed; Google does prefer sites with lots of direct traffic as it determines the quality of the website.
132. Repeat Traffic
Google notices whether visitors go back to the same site after the first visit. Repeat traffic boosts SEO rankings significantly.
133. Sites that are Blocked!
“Blocked Sites”- this feature has been discontinued by Google, but Panda still uses it as a quality signal.
134. Chrome Bookmarks
Google collects Chrome Browser Usage Data. Pages bookmarked in Chrome get a boost in SEO ranking.
135. Google’s Toolbar Data
Danny Goodwin of Search Engine Watch claims that Google uses toolbar data as a ranking signal. Nevertheless, except for page loading speed and malware, it’s an unknown fact of the kind of data they glean from toolbar.
136. The Number of Comments
Pages with lots of comments are a signal of user-friendliness and quality.
137. “Dwell Time”
The time visitor spend on your page is the “dwell time” that’s measured by Google and more the time spent, the quality of the website ranks higher.

The Algorithm Rules, You Need to Know

138. QDF (Query Deserves Freshness)
Newer pages and fresh content do give search engines the much desired boost.
139. Query Deserves Diversity
Google adds diversity to SERP for ambiguous keywords like “WWF”, “Ted” and so on.
140. Browsing History
Visiting sites frequently after signing in Google can get the much desired SERP bump.
141. Using Search History
Search chain can have an influence in search results for later searches. For example, if a visitor searches for reviews in general and then for toasters, then Google would more likely show toaster review sites higher in SERP.
142. Geo Targeting
Special preferences are given to sites with local server IP and country-specific domain name extension.
143. Google+ Circles
Authors and sites added to Google Plus Circles get an added boost in Google ranking.
144. DMC Complaints
Google down ranks a page with DMC Complaints, so it’s better to be aware of this.
145. Safety Filter (Safe Search)
Turn on the safe search and it automatically turns off any adult content or sites using curse words.
146. Domain Diversity
Bigfoot Update has added more domains to SERP page. It seems to effect negatively by overcrowding the place.
147. Transactional Searches
Google has a tendency to display different results for keywords related to shopping, like flight searches and so on.
148. Local Searches
Google+ local results are given preference than the “normal” organic SERPs.
149. Google News Box
There are certain keywords which trigger Google News Box and this factor can boost SEO ranking.
150. Brand Preference
Google does go out of the way and gives big brands an extra preference with short-tail keywords.
151. Shopping Results
Google, at times, display Google Shopping results in organic SERP.
152. Image Results
Organic listing for image results for searches are used on Google Image Search, which actually does affect ranking.
153. Easter Egg Results
Google has lots of Easter Egg Results. About dozens of Easter Egg results are there in Google. It is found that searching for “Atari Breakout” in Google image search, the search results turns into a playable game, instead! Victor Pan is the perfect man to talk about this in detail.
154. Single Site Results from Brands
Brand oriented keywords and domains will get you several results from the same sites. Thus, giving SEO ranking a boost.


Social Media Signals



155. Number of Tweets
The number of tweets a page hascan have an influence in its ranking in Google.
156. Twitter Authority in User Accounts
Tweets from Twitter profiles with a huge number of followers are more influential than tweets coming from new and low influence accounts, as the number of followers matters to boost ranking.
157. Facebook Likes
Facebook likes are a boost, but Google can’t see them, so the ranking influence is pretty low, in this account.
158. Facebook Shares
Share is similar to a backlink. More than likes, Facebook shares may have a stronger influence in Google ranking.
159. Facebook Authority in User Accounts
Just like Twitter, Facebook likes and shares coming from popular pages have a stronger influence for better ranking.
160. Pinterest Pins
With lots of public data, Pinterest is insanely popular and Google too, considers this as an important social signal.
161. Voting for Social Sharing Sites
Social sharing sites like, Reddit, Digg and StumbleUpon are other social sites which are used by Google for social signal that are responsible for affecting SEO ranking.
162. Number of Google+1s
Matt Cutts has clearly stated that Google+ has no direct effect on search engine rankings. However, Google ignoring their own social networking site, seems “unbelievable”.
163. Google+ User Accounts Authority
Google will weigh +1’s coming from authoritative accounts much more than those coming from accounts without many followers.
164. Known Authorship
Yes, it’s true. Google+ authorship program was shut down, but Google does at times use some form of authorship for determining good and influential content online to boost up SEO rankings.
165. Social Media and its Relevance
It is assumed that Google uses relevant information from the account sharing content and also the text that surrounds the link.
166. Website Level Social Signals
The social signals of the website do increase the overall authority of the site, which in turn can positively affect the search visibility for all its pages.

The Big Brand Names – A Relevancy Signal

167. Brand Name in Anchor Text
The branded anchor text may look simple, but it is in fact a strong brand signal which cannot be ignored.
168. Branded Search
Some people do search for brands only along with the keyword and Google directly takes them to the site.
169. Website Having Facebook Pages and Likes
Brands with Facebook pages do have a lot of likes and shares that boost brand identity.
170. Websites Having Twitter Profile with Followers
Twitter profiles with a lot of followers actually boost brand popularity and positively affect search engines.
171. The LinkedIn Company Page
Real businesses have company pages on LinkedIn.
172. Employees Listed in LinkedIn
Individual LinkedIn profile claiming to work for your company boosts its brand value.
173. Social Media Accounts and its Legitimacy
Social media accounts with numerous followers, but two posts are treated differently than accounts with the same number of followers with lots of interaction.
174. Brand Name in New Site
It is a known fact that big brands get mentioned on Google News sites all the time and at times the brands have their own Google News Feed on the first page. This effectively boosts SEO rankings.
175. Co-Citations
Brands at times get mentioned without getting linked and Google looks at non-hyperlinked brand mentions as a brand signal for boosting SEO ranking.
176. RSS Subscribers
Google owns the popular Feedburner RSS service and therefore, the RSS Subscriber data is a popular brand signal.
177. Office Location with Google+ Local Listing
Real businesses have offices and Google checks the location data to determine whether or not the site is a big brand to reckon.
178. Website also, is Tax-Paying Business
According to Moz report, Google does take in note whether the website is a tax paying business and this does count as a relevancy brand signal.

WebSpam Factors – On-site

179. The Panda Penalty
Sites with low quality content are less visible to search engines as Google prefers quality content. Such sites with poor content are hit by Panda penalty.
180. Linking to Bad Neighbors
Linking to bad neighbors like loan sites or pharmacy websites can hit and hurt search visibility.
181. Redirecting
Beware of sneaky redirects. It is a big “no”. If your website gets caught, then it is not only penalized but de-indexed too!
182. Popups and other ads
Google Rater Guidelines Document is against popups and other advertisements which are distracting. This is a sign of a low-quality site and thus, negatively affects Google ranking.
183. Over Optimization of Site
Factors like keyword stuffing, header tag stuffing and excessive keyword decoration leads to site over-optimization and can negatively affect ranking.
184. Page Over-Optimization
Page over-optimization is not good as Penguin targets individual pages, even if that is just for the usage of certain keywords.
185. Advertisements Above the Fold
Did you know, “The Page Layout Algorithm” penalizes sites with ads and not much content above the fold? This is a factor that can affect SEO ranking.
186. Affiliated Sites
Google does not prefer affiliated sites and the sites which monetarize with affiliated links are under extra scrutiny by Google.
187. Hiding Affiliate Links
If you go too far to hide affiliated links with cloaking, then it may attract penalty.
188. Auto-generated Content
Google just hates “autogenerated content”. If they just suspect a site generating computer-generated content, then it gets penalized or even de-indexed.
189. Excess of Page Rank Sculpting
Going far with PageRank sculpting by not following outbound links or internal links is a sign of gaming the system and certainly not recommended if you are looking to boost page ranking.
190. IP Address Spam
If the server’s IP address is flagged for spamming, then this may actually hurt all the other sites on the server.
191. Meta Tag Spamming
Keyword stuffing can happen in meta tags. However, Google may take this addition of keywords to meta tags as gaming the algorithm, which may hit the site with a penalty.

Off-Page Web Spamming

192. Influx of Phony Links
Sudden and unnatural link influx is a sure-shot sign of phony links. Best avoided!
193. Penguin Penalty
Sites which have been penalized by Google Penguin are less visible in search.
194. Link Profile with Highest Number of Low-Quality Links
Links which are derived from sources of black hat SEO like blog comments and forum profiles are low quality links. This is a sign of gaming the system and can have a negative effect on ranking.
195. Linking Domain Relevancy
Analysis from MicroSiteMasters.com says that sites with an unnaturally high amount of links from unrelated sites are more susceptible to Penguin Penalty.
196. Unnatural Links (A Warning)
Thousands of “Google Webmaster Tools notice of detected unnatural links” messages are sent out by Google, that results a ranking drop. This can at times be quite significant.
197. Links from same class C IP
An unnatural amount of links from sites on the same server IP is a sign of blog network link building. Ranking may suffer for this.
198. Manual Penalty
Manual Penalty also exists and Google is well known for the Interflora fiasco.
199. Poison Anchor Text
A poison anchor text specially pharmacy keywords is a sign of spamming or a hacked site. This can actually poison and hurt the site’s ranking.
200. Selling Links
Link selling can hurt search visibility by impacting toolbar PageRank.
201. Google Sandbox
Well, new sites that get a sudden influx of links are put into the “Google Sandbox”, which can temporarily limit search visibility.
202. Disavow Tool
A highly useful tool, it can remove any manual or algorithm penalty for sites that have been a victim of a very negative SEO.
203. Google Dance
Google Dance can shake up the rankings and Google Patent says that this is a way for determining whether the site is trying to game the algorithm or not.
204. Reconsideration Request
Did your site suffer a penalty? Then a reconsideration request can lift you the penalty and make your site get going.
205. Temporary Link Schemes – A Big “NO”
Never go for temporary link schemes. Google seems to have caught people who create and quickly remove such spammy and temporary links.

Tuesday 21 November 2017

What Is Lead Generation for Digital Marketing

Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline.

Lead generation often uses digital channels, and has been undergoing substantial changes in recent years from the rise of new online and social techniques. In particular, the abundance of information readily available online has led to the rise of the “self-directed buyer” and the emergence of new techniques to develop and qualify potential leads before passing them to sales.

Why Lead Generation Important?
The buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.

Saturday 4 November 2017

How To Optimize Your Emails

Before you dive into optimization techniques, you need to measure the performance to know how your email marketing campaign is performing.

So, what to measure? Which metrics are essential to understanding the performance?
There are plenty of metrics you can track. I’ll list them all with a brief note about each one.
1. Click-through rate

It is the percentage of people who clicked one or more links in the email they received.
2. Conversion rate

The percentage of people who clicked on a link in an email and completed the action that is measured as a conversion.
3. Bounce rate

It’s the percentage of total email sent that aren’t delivered to the intended inbox. There are two types of bounce rates - hard bounce and soft bounce.
4. List growth rate

The rate at which your email list is growing is another email marketing metric that tells you when you hit the saturation level.
5. Email deliverability rate

This tells you the percentage of emails sent that reached the recipient’s inbox.
6. Open rate

The percentage of the people opened the email they received.
7. Disengagement rate

These are the subscribers who stopped opening, reading and clicking your emails.
8. Unsubscribers rate

This tells you how many people are finding your content poor or irrelevant.

::: Optimization :::

Now, you know the metrics that matter, let’s move on to the optimization techniques.

1. Open rate optimization

If it’s not opened, it won’t be read or clicked. So the first you need to optimize your emails to get them opened.
2. Click through optimization

The goal of the email is to get clicks. If it’s not getting clicked, it’s almost a failed campaign.
3. Email deliverability optimization

Don’t buy lists. Buying lists mean your recipients don’t know you and may mark your emails as SPAM which will hurt your deliverability rate and reputation.

Wednesday 1 November 2017

How to Write Great Emails for Your Email Marketing Campaigns

Let’s get started.


Two elements are constituting an email.
The subject line
The body copy
Remember, each of those elements of your email has a single job.

The subject line has only one job — to get the email opened

There are two main types of subject lines…

Blind – A subject line is written to appeal the curiosity and intended to maximize open rate.

Though this type of subject line can get more open rates, it could fail to work if the email body copy is not supporting it.

Direct – A subject line that tells the benefit directly and qualifies the reader before opening.

Though this type of subject line gets you fewer opens compared to the blind subject lines, it increases the chances of click-throughs because the reader already knows what is inside and by opening the email he shows his interest.

I prefer direct subject lines because I don’t want trick my readers to open the email and end up disappointed.

The body copy has only one job — to get the reader click the CTA

Just like the subject line you can choose either curiosity or direct benefit approach in your email body copy.

Like with the subject line, the curiosity based email copy may increase your click-through rate (tricking the reader to expect something) but often decreases the conversion rate on the landing page (because it doesn’t match the expectations set by the email copy)

If you noticed my emails, I prefer to use the direct benefit approach which tells the reader what to expect on the landing page. This could be a less fancy approach, but at the end, it works well for me.

Now, let’s move on to some writing tips.

1. Write for your audience

Your email copy will not convert if it is not written for your audience.

Think like your customer.

For each of your targeted emails, consider the needs and wants of your readers that might motivate him or her to act on your message.

Your customer or audience receives tons of emails each day. With each email he will be asking questions like:
Who is sending me this email?
What do they want me to do?
How will it benefit me?
When you answer these questions, you’ll be speaking directly to your audiences.

2. Be personal

Email is first a communication channel, and most of the marketers fail to treat it like one. The print media ads stopped working because they lacked the personal touch and spoke to everyone.

You wouldn’t want the same to happen to your emails.

Create a personal connection with email contacts through segmentation and tagging
Use “you,” “me” and “us” in your copy and avoid “I.” People don’t want to hear you bragging about “you.”

Write in plain language, as if you’re talking to your audience. Remember, email is a communication medium first.

3. Match your Email Copy with your Subject Line

We discussed this earlier also.

Remember, your readers are bombarded with spam, and irrelevant email content on a daily basis. They will be skeptical by nature.

You need to nurture trust in them by keeping your subject line closely aligned with your body text.

Don’t break their trust by creating an overly-compelling subject line that doesn’t match the content.

It’s better to write your subject lines after you’ve written your content. It’ll help you to craft subject lines that are true to the content.

4. Format the mail copy for Skimmers

In today’s world of information overload, people are impatient to read every email they receive.

They are trained to skim the content to see if there is something that captures their attention.

If you format your content easy for scanning, the more likely your audience might read your email, and give you conversions.

Keep your main points bolded and bulleted
Keep your sentences short
Make your call to action clear and simple

5. Be useful.

This is very important. You cannot email them when you need something from your readers.

Be genuinely helpful.

When you help your readers to learn something new or improve their lives, they’ll be more reciprocative and receptive to your emails.

It will help you get more opens, more clicks, and eventually more sales.

6. Ask questions.


You wouldn’t be able to have a face-to-face conversation with your reader without asking questions, would you?

Apply the same to your writing. Asking questions increases engagement from your reader and it also doubles their attention.

7. Don’t be boring.

One of the cardinal sins of writing is boring.

It not only shows your lack of interest in the subject but also forces your subscribers to leave you.

Editing your email copy ruthlessly could help you to remove the fillers and be straight to the point.

8. Have a clear call to action.

Don’t expect your readers to understand what you want them to do. Tell them exactly what you expect them to do next in clear words, and also remind them why doing so is in their best interest.

9. Leverage the power of the PS.

People have less attention spans and would appreciate if you can remind them about the salient points of the email.

And they will read the PS without fail.

You can use the PS to communicate the essence of the email or even make them reread the email.

Hope these tips help you write better emails

Digital Marketing Interview Question for 2018

1. What is Digital Marketing? Digital marketing is the way of targeting your customers in a more effective and precise way through variou...